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What is vaping?

Vaping was developed as an alternative to cigarettes. Most vapour products work by heating up an e-liquid that usually contains a mixture of nicotine, propylene glycol, vegetable glycerin, and flavourants. This heating mechanism produces an aerosol that is inhaled by the user.

What new technology does JUUL bring to e-cigarettes?

JUUL is easy to use and designed for the adult smoker looking for an alternative to cigarettes. Unlike other devices, JUUL requires minimal effort and offers the simplicity that adult smokers are accustomed to.

A few ways in which JUUL adds a unique twist to e-cigarette technology:

  • Through years of research, Juul Labs developed its proprietary nicotine-containing e-liquid formulation, which is mixed under strict quality controlled processes utilizing industry leading U.S. partners.
  • Pharmaceutical grade propylene glycol and glycerol make up the majority of our e-liquids. When heated they form an aerosol which carries the nicotine, benzoic acid, and flavours.
  • We use pharmaceutical grade nicotine and benzoic acid, which, when combined, create a nicotine salt, which helps provide cigarette-like satisfaction.
  • Flavouring can be a mixture of natural and artificial ingredients which provide the specific taste profile in each JUUL2 pod.

JUUL2 Device
The JUUL2 Device is intended for adult smokers seeking a satisfying alternative to cigarettes. The JUUL2 Device includes a JUUL2 Charging Dock and two year limited device warranty, but JUUL2 pods are not included.

JUUL2 pods
A JUUL2 pod is a changeable cartridge that contains a nicotine salt-based e-liquid. JUUL2 pods are available in a variety of different flavours.

How to Use Your JUUL2 Device

New things require some patience, which is why we've created some tips to help you understand how to vape with your new JUUL2 Device:

  • Learning how to puff on the JUUL2 Device may take some time. Some users draw deeper or fuller, while others may take smaller and quicker puffs. Be patient and give yourself some time to learn what works best for you.
  • If you're brand new to JUUL, we recommend taking light puffs to get a feel for the device's vapour production. Remember, your experience may differ from other e-cigarette devices or traditional cigarettes.
  • If you're finding that your initial experience with JUUL is frustrating, don't give up. JUUL was developed with adult smokers in mind and is intended to provide satisfaction for adult smokers. Remember, you're not alone and thousands of adult smokers have experienced JUUL for the first time.

Your experience with JUUL is intended to be as simple and satisfying as possible. If you need further assistance, visit Support.